Semantic Markup and Webmaster Tools @ruthburr #TypeACon #liveblogging

Speaker: Ruth Burr, senior SEO at

First tip right off the bat: what gets measured, gets improved!!

Rich Snippets

To get rich snippets: Anything you can markup, do. Recommended

Important for bloggers and writers: authorship markup by using rel=”author” — tells Google who wrote the post and who that person is on Google+

Schemas are a set of types, each associated with a set of properties. The types are arranged in hierarchy

Implementation Dos and Don’ts

  • Use examples and templates
  • No invisible markeup
  • Check in GWT
  • Avoid Data Highlighter= Only works in Google

Testing and Optimazation

Google’s Sturtured Data Testing Tool: http://bitly/18lHYcD — this is to see if the authorship and markeups are working correctly.

Google Webmaster Tools

Free and great app.

  • get Google’s view of your site and diagnose problems
  • Discrover your link and query traffic
  • Share information about your site= sitemap

Bing Webmaster Tools

Also free, sometime rolls out before Google

Moz Tools

(sorry, she went too fast here)


Bonus Tools for Webmasters

For duplicate content: pick the one content that you want Google to rank and mark it with a cannonical tag so that all the duplicate content is referred back to the original content.

If you want to pay to learn about SEO, look into the Distilled University. On there is a beginner’s guide to SEO that gives you a little idea of what the paid course is like.

Redirection plugin– recommended when you have lots of 404 error, it helps redirect them to the appropriate pages/posts

  • Recommeded for SEO: Yoast SEO plugin
  • Recommended for schema: plugin

—- Find Ruth online at @ruthburr ——


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