Speaker: Ruth Burr, senior SEO at Moz.com
*** I'll be amending this session soon to fill in all the stuff that I couldn't while simultaneously pulling my jaw off the floor and liveblogging. Stay tuned!***
First tip right off the bat: what gets measured, gets improved!!
To get rich snippets: Anything you can markup, do. Recommended Schema.org
Important for bloggers and writers: authorship markup by using rel=”author” — tells Google who wrote the post and who that person is on Google+
Schemas are a set of types, each associated with a set of properties. The types are arranged in hierarchy
Implementation Dos and Don'ts
- Use examples and templates
- No invisible markeup
- Check in GWT
- Avoid Data Highlighter= Only works in Google
Testing and Optimazation
Google's Sturtured Data Testing Tool: http://bitly/18lHYcD — this is to see if the authorship and markeups are working correctly.
Google Webmaster Tools
Free and great app.
- get Google's view of your site and diagnose problems
- Discrover your link and query traffic
- Share information about your site= sitemap
Bing Webmaster Tools
Also free, sometime rolls out before Google
(sorry, she went too fast here)
Bonus Tools for Webmasters
For duplicate content: pick the one content that you want Google to rank and mark it with a cannonical tag so that all the duplicate content is referred back to the original content.
If you want to pay to learn about SEO, look into the Distilled University. On Moz.com there is a beginner's guide to SEO that gives you a little idea of what the paid course is like.
Redirection plugin– recommended when you have lots of 404 error, it helps redirect them to the appropriate pages/posts
- Recommeded for SEO: Yoast SEO plugin
- Recommended for schema: Schema.org plugin
—- Find Ruth online at @ruthburr ——